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・We plan and operate a new concept of hospitality system unlike anything seen before.
(Purpose of Management)
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・Our philosophy is to create a global space for exchange that connects the hearts of people around the world.
(Principles of Implementation)
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・We provide comprehensive hospitality services for all our guests.
(The Mission to Fulfill)
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・We provide “moments and spaces of pure bliss” to enrich the lives of all our customers, both at home and abroad.
(Social Contribution)
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・We strive to accurately convey the value of Japanese culture and the culture of the San'in region both domestically and internationally, and to enhance that value.
(Social Mission)
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・We will contribute to regional development by utilizing the culture, World Heritage sites, scenic assets, specialty products, and ingredients of the San'in region.
(Social Responsibility)



